Front office transformation
- Low conversions due to lack of adequate and timely response to prospects / customers
- Inadequate knowledge of features and benefits (FAB) of vehicle models and inability to compare with competitor models
- Non-adherence to basic etiquettes related to interactions with prospects / customers
- Inconsistent use of enablers to push for sales / service conversions
- Inadequate follow up by Service CRM for no-shows/ Insurance renewals
How can we help?
We can assist our clients in the following
- Developing a customized program which lays down the do’s and don’t when interacting with customers
- Provide digital enablers for engaging with customers / prospects
- Executing checks by way of mystery audits and providing real time reporting through customized dashboards, and reviewing adherence to service standards
Our simplified approach
- Define customer engagement protocols and provide digital enablers, such as vehicle model comparatives to help drive conversations
- Initiate mystery shopper enquiries and review process for follow up and effectiveness of sales pitch
- Present findings alongwith drill down to outlet and sales consultant / service advisor
Expected benefits…
- Consistent messaging and improvement in effectiveness of sales pitch resulting in higher conversions
- Increased customer satisfaction levels through implementation of consistent pre-sales practices
- Increase in spend per retained customer for parts, accessories, extended warranty, Insurance etc.
Why choose us?
- Experienced team with deep understanding of pre-sales and post sales processes